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General Principles Thinkings

Learning from Professional (User) Experience: Adopting Personas in Education

You walk to the shop with a bad headache, but you’ve decided that you want to be your best self for Mrs McKenzie, the long-term owner of the general goods business opposite your house. You don’t want to trouble her with your complaints because she’s just recovering from the loss of her favourite pet gerbil named ‘Louie’, has a bad hip, and her grand-kids don’t come to visit her anymore because they all live abroad. When you enter the store, Mrs McKenzie’s face lights up and she greets you with an enthusiastic hello, before asking you how you are. You say….